Finer Vision

Amongst the crossfire of impersonal pings, tweets and comments, the Nicest Place on the Internet has managed to carve out a cocoon of kindness online by playing videos of stranger-submitted hugs. Now it has launched a way for anyone to create a personalized version of the site — a “hug hub,” if you will.

“If it felt that good to get a hug from a stranger, we imagined how much more of an impact it would have if all the hugs were personal, someone you know, someone you love,” explained co-creators Lauren Perlow and Jeff Lam in an email to Mashable. “Parents with kids off at school, military families, grandparents and grandkids, any sort of long-distance relationship.”

Perlow and Lam had the idea to create the original Nicest Place on the Internet for fun after a rough day at their ad agency jobs, and it took off organically shortly after. About 200,000 people visited the site last month.

To create a personalized version, anyone can simply enter YouTube IDs for the videos they’d like to include. The website automatically formats those videos and sets them to music at a unique URL.

I made this hug hub, which exclusively features cats, in about five minutes. But it’s easy to imagine how putting a little more thought into the project could result in a touching Valentine’s Day gesture for someone special or, at the least, an increase in overall Internet niceness.

Will you be creating your own Nicest Place on the Internet? What will it include? Tell us in the comments.

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‘What does your label say about you?’ This is the tagline for the labelling campaign launched by UK electronics and manufacturing company, Brother. This campaign has been launched in support of the Brother UK labelling business. The team took a trip down the length of Route 66 between Chicago and Los Angeles and collected footage of the people they met along the way and asked how they would label themselves. The footage was shot over 30 days and was shown at the campaign launch event. The campaign takes a really interesting and

exciting viewpoint of labelling and teaming up with Route 66 adds a cool and exciting theme.

The launch event embraced all things American with a Blues Band, roller skating waitresses and American themed decorations added to the atmosphere of the video marketing. The Brother Route 66 Campaign is such a clever and new way of reaching their target audience and showcasing the different labelling range they offer. Check out the above video of the Brother Route 66 Launch Event!


Source: techfluff.tv
By: By LouisaHatfield

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Facebook’s slew of newly wealthy employees could “significantly impact” California’s economy during the next few years, said H.D. Palmer, deputy director of external affairs for the California Department of Finance.

The closest analogue is the 2004 Google IPO,” he said. “Its benefit to the state’s general fund was in the neighborhood hundreds of millions– at least $400 million.”

Facebook, based in Menlo Park, Calif., afforded generous pre-IPO stock options to as many as 1,000 of its employees. They now stand to make a fortune when the stock goes public. One of the ways the state will make money is when employees cash out their shares and then have to pay taxes.

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Clintons is organising choirs to sing songs to competition winners’ loved ones as part of its personalised Valentine’s Day campaign.

Clintons hopes to get hearts racing with its ‘Sing it with love’ campaign driven through a Facebook competition encouraging customers to dedicate a verse from 10 Clintons cards to a special someone.

The retailer will then pick winners from the submissions and send a choir to sing a personalised song to eight people’s loved ones in the lead up to February 14.

The campaign builds on its personalised offering as it is the first year customers can personalise Valentine’s cards on the Clintons website.

Five Clintons stores will also install a house choir on the day to croon to customers who have left their card buying to the last minute.

Clintons marketing director Tim Fairs said: “We understand at this time of year people are looking for inspiration, and customers come to Clintons because they know they are getting the quality of message that matches the sentiment they want to convey.

“This campaign not only creates genuine engagement with our audiences through a number of channels but also puts the sentiment back at the heart of season.”

Download article here

http://www.retail-week.com/sectors/general-merchandise/greeting-cards/clintons-sings-it-with-love-for-valentines-day/5033358.article

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Full coverage as the social network launches the biggest-ever stock market listing for a technology company

Well, other than Google back in 2004. Facebook has announced it plans to go public, filing its intentions with the US Securities and Exchange Commission. We'll gut the document and follow initital reaction here to a process that will be keenly scrutinised by anybody with the slightest interest in the future of the internet.

Can Facebook meet the inflated expectations? Can it prosper as a public company when every quarter's progress will be monitored? And will the notoriously stage shy Mark Zuckerberg become more comfortable with the even higher public profile?

The loose talk pre-announcement is that Facebook will be valued at anywhere between $75bn and $100bn. Revenues in 2011 have been estimated at just short of $4bn, with further growth expected in 2012.Gawker last December, said that it had a leak of Facebook's financials for the first nine months of 2011, which showed that the company was sitting on a cash pile of $3.5bn. Revenues for the period were $2.5bn, with operating profit of $1.2bn and net income of $714m. Let's see if any of those figures are correct.

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