The Brief:
Arsenal reached the FA Cup Final and they wanted to make sure they were ahead of the game; if they won the Final they would have a social campaign ready to go viral when the whistle was blown.
What We Did:
To celebrate the FA Cup Final win, we developed a social application that allowed the fans online to post a picture of themselves celebrating on the pitch with the Arsenal Team. The application was launched within 2 hours.
Results:
-Achieved 29,000 entries into the competition
The Brief:
Arsenal reached the FA Cup Final and they wanted to make sure they were ahead of the game; if they won the Final they would have a social campaign ready to go viral when the whistle was blown.
What We Did:
To celebrate the FA Cup Final win, we developed a social application that allowed the fans online to post a picture of themselves celebrating on the pitch with the Arsenal Team. The application was launched within 2 hours.
Results:
-Achieved 29,000 entries into the competition
Finer Vision London
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