The Brief:
Increase awareness & engagement of ANZ's Skycouch product on LHR-LAX with key trade partners whilst still able to demonstrate Air New Zealand offering something unique and liberating to travellers.
What We Did:
To promote Air New Zealand's innovative Economy Skycouch™ and flights to LA, we carried out a tour of London, showcasing the seating to Travel Agents, Media and Consumers.
We had the Skycouch installed into the back of a clear branded truck which promoted an online Facebook, Twitter and Instagram competition to win flights to LA.
Results:
Over 3 Days:
- 302 Travel agent attendees
- 29 Media attendees
- 2,260 New Facebook Fans
- 1,506 New Twitter Followers
The Brief:
Increase awareness & engagement of ANZ's Skycouch product on LHR-LAX with key trade partners whilst still able to demonstrate Air New Zealand offering something unique and liberating to travellers.
What We Did:
To promote Air New Zealand's innovative Economy Skycouch™ and flights to LA, we carried out a tour of London, showcasing the seating to Travel Agents, Media and Consumers.
We had the Skycouch installed into the back of a clear branded truck which promoted an online Facebook, Twitter and Instagram competition to win flights to LA.
Results:
Over 3 Days:
- 302 Travel agent attendees
- 29 Media attendees
- 2,260 New Facebook Fans
- 1,506 New Twitter Followers
Finer Vision London
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