The Brief:
Increase awareness & engagement of Air New Zealand UK Facebook fan page and continue to demonstrate Air New Zealand offering something unique and liberating to travellers.
What We Did:
The I AM PACKED campaign was able to give Facebook fans a chance to be creative in showing what they would pack if they won a trip to LA. Whilst gaining really engaging UGC entries, it would also provide us a chance to populate their Pinterest account. We ran this for both the US and UK fan pages.
Results:
- Over 20,000 Facebook interactions
- Gained over 3,000 followers on Pinterest
The Brief:
Increase awareness & engagement of Air New Zealand UK Facebook fan page and continue to demonstrate Air New Zealand offering something unique and liberating to travellers.
What We Did:
The I AM PACKED campaign was able to give Facebook fans a chance to be creative in showing what they would pack if they won a trip to LA. Whilst gaining really engaging UGC entries, it would also provide us a chance to populate their Pinterest account. We ran this for both the US and UK fan pages.
Results:
- Over 20,000 Facebook interactions
- Gained over 3,000 followers on Pinterest
Finer Vision London
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