Social commerce is the use of social technologies to connect, listen, understand, and engage to improve the shopping experience

Social Commerce is the merger of social media and the online buying and selling of products and services. The term social
commerce first appeared around 2005 and has been slowly gaining more and more traction to the point that it is "red hot" now and new social commerce ideas are appearing at an increasing pace.

The benefit of social commerce to a retailer can come in many forms, but the three primary areas:

  • Driving new online visitors
  • Increased customer engagement
  • Improve conversion rates

Social commerce allows for a more effective online experience. Social commerce features can turn a site into a community that builds brand and improves life-style oriented content.

The two pinciples of Social Commerce are:

  • Connecting people and their friends where they buy (e.g. using Facebook connect to join an eCommerce site)
  • Helping people buy where they connect (e.g. adding an eCommerce store within a Face book page)

web design and development services

  • Social Share
  • Reach New Customers
  • Engage Existing Customers
  • Grow Your Business
  • Secure Payment Options
  • Customer ratings and reviews
  • User recommendations and referrals
  • Social Shopping tools
    (shop together online)
  • Forums and communities
  • Social media optimisation (adding social features to content like a "share" button or participating in social activities like blogging)
  • Social applications
  • Social advertising
    (ads that engage the social context of the user)

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